HISTORY HANGOUT: CONVERSATION WITH ALEX TAYLOR
NEXT DATE: | Monday
category: Academic Programs, Feature on Home Page, Author Talks, Conferences, Research Seminars, Adult Programs, Featured Events |
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In this episode of Hagley History Hangout Roger Horowitz sits down with Alex Taylor to discuss his new book, Forms of Persuasion: Art and Corporate Image in the 1960s, the first dedicated history of corporate patronage in post-war art. Taylor’s book considers how a wide range of artists were deeply immersed in the marketing strategies of big business during the 1960s and explored with multinational corporations new ways to use art for commercial gain.
