Author Talk: Lisa Jacobson
NEXT DATE: | 7 p.m. | Thursday
category: Academic Programs, Feature on Home Page, Author Talks, Conferences, Research Seminars, Adult Programs, Featured Events |
location:
Library, Soda House
Lisa Jacobson will speak about her new book, Intoxicating Pleasures: The Reinvention of Wine, Beer, and Whiskey after Prohibition. Following prohibition’s end in 1933 alcoholic beverage producers struggled for decades to restore alcohol’s respectability and mass market success. It took a battalion of public relations experts and tastemakers to establish wine, beer, and whiskey as legitimate emblems of the American good life.
